The Most Successful Product Intro of the 21st Century

“Apple’s iPhone could emerge as the most successful product introduction of the 21st century, new research suggests.” Conducted by Lightspeed Research, “the research findings are staggering,” reports Jonny Evans (Macworld). “Nearly 90 percent” of the respondents had heard about iPhone, and 32% of those who didn’t already own one intend to purchase one. In a separate survey, Lightspeed Research also learned that “nearly half of those who would like to own an iPhone stated that the benefits of having music, movie, internet and wireless all in one was the top reason.”